Friday, 22 March, 2019


Why Do YOU Think de Nysschen Is Out At Cadillac?

Johan de Nysschen Johan de Nysschen Enlarge
Conrad Doyle | 18 April, 2018, 23:51

After four years at the helm of General Motors' luxury brand, Johan de Nysschen is out as the head of Cadillac, and will be replaced by General Motors' Canada's Managing Director Steve Carlisle.

De Nysschen also presided over the effective debut of Cadillac's Super Cruise hand-free highway self-driving feature, which now challenges Tesla's Autopilot as the best semi-autonomous consumer system available.

Mr.de Nysschen shifted Cadillac's headquarters to NY from Detroit.

"We appreciate Johan's efforts over the last four years in setting a stronger foundation for Cadillac", GM President Dan Ammann said in the press release. "This move will further accelerate our efforts in that regard".

De Nysschen was hired away from Nissan's Infiniti luxury brand with much promise and named president of Cadillac in August of 2014.

At Cadillac, de Nysschen had the mandate of rejuvenating the brand's image and, obviously, help increase sales.

One of de Nysschen's strategies was to raise prices on Cadillac models to maintain a more high-end clientele.

His Cadillac replacement, Steve Carlisle, has worked for GM since 1982. Cadillac global sales grew 15.5% last year to 356,457 units for the second-biggest sales year in its 115-year history. He led a variety of efforts to strengthen the sedan-centric brand, including, most recently, the introduction of Cadillac's first compact SUV, the XT4.

In a phone interview, de Nysschen said he left amicably and declined to go into detail on what spurred his departure. Sales declined 8 percent a year ago and dropped another 4.6 percent through March, leading to his ousting as Cadillac president. The automaker laid out a plan in January to push Cadillac global sales in a growing luxury market to almost 600,000 units annually by 2021 and profitability up 100%, with the US playing the main role in driving profits.

He also smoothed relations with GM Canada dealers by settling some lawsuits launched in the wake of the 2008-2009 auto crisis and the parent company's descent into chapter 11 bankruptcy protection. He's held several leadership roles throughout his career at the company, including president, Global Product Planning from 2010 to 2014, and president and managing director, Southeast Asia Operations from 2007 to 2010.

"I look forward to building on our current momentum as we continue on our mission to position Cadillac at the pinnacle of luxury", Carlisle said.

Carlisle will report to Amman in his new position.

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