Thursday, 19 April, 2018


Questions Facebook CEO Mark Zuckerberg didn't answer in United States hearing

600Facebook Editorial: Facebook faces regulation. But what kind?
Melba Vasquez | 16 April, 2018, 13:13

A little-noticed segment of Facebook CEO Mark Zuckerberg's testimonies before US lawmakers last week was that pertaining to the company's marketing tactic to enrol children.

Kennedy, D-Brookline - who was one of the 100 members of Congress who questioned Zuckerberg - said numerous questions were not fully answered. "On the things we didn't do that we should've done that are under my purview, that's my responsibility and I own that", she told BuzzFeed.

The founder of social networking giant continued to earn a base salary of $1 with no bonuses or stock awards. The incident wiped off billions from Zuckerberg's wealth while Facebook's stock prices slumped in a week.

USA tech firms are going through a moment of reckoning in the wake of Facebook chief executive Mark Zuckerberg's grilling by U.S. lawmakers on the social network's privacy and data practices, according to industry experts.

He said Zuckerberg considers Facebook a technology company, but Kennedy said it also has elements of a media and entertainment company. He has proposed legislation that would create what he is calling a consumer bill of rights to protect privacy.

That is disturbing, given that we have been examining this component of Facebook's non-user information gathering for as far back as five years, as far back as the practice was exposed by researchers at Packet Storm Security.

MIT Technology Review reports Cambridge Analytica, whose parent company entered into a contract with Kogan's company, later "combined the Facebook data with other data sets to build robust, integrated profiles of 30 million U.S. voters".

Digital Marketing Consultant Ian Walcott said he saw no reason for firms in Barbados and the region who use Facebook to generate a lot of their business to panic, in light of the ongoing so-called Cambridge Analytica scandal.

During the hearing, Congress showed that it is not equipped to decide Facebook's user policy.

In the meantime, Facebook has adapted more about Sadia's group of friends - notwithstanding the way that Sadia has never utilized Facebook, and thusly has never consented to its strategies for information gathering. She said she encourages Facebook users to start demanding more regulations. Collecting and sharing data of its users is at the very core of FB's business, and anything that will restrict data usage will be opposed. Facebook failed to alert individual users that their data had been improperly harvested until this month.

But the advertising engine hatched in those early days powered Facebook's initial public offering in 2012 and turned Facebook into a must-buy for advertisers. The 33-year-old billionaire appeared humble throughout much of the hearing, with only a few smug smiles. Roy Blunt, R-Mo. He asked Zuckerberg a series of questions about what information the company can collect on its 2 billion users and use for advertising, including whether the social network can pinpoint that a person who posts on Facebook from his work computer in the morning is the same person who uploads a photo to his Facebook smartphone app at night. With Google, Facebook effectively has a "digital duopoly", controlling 56.8% of the online advertising market, according to eMarketer. The advertisements were against Facebook's terms and conditions.

As the prospect of regulation looms, Facebook is fortunate to have a leader who knows the Capitol corridors so well, said Michael Useem, professor at the Wharton School at the University of Pennsylvania. And some of the most recent privacy shocks have sprung forth from loose rules which both companies allowed.

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