Thursday, 17 January, 2019


New streamlined structure for VW

Porsche 911 Speedster New streamlined structure for VW
Bennie Garza | 15 April, 2018, 08:01

The "premium" segment will hold Audi at its core, while the "super-premium" group includes sports vehicle brands Porsche, Bentley, Bugatti and very likely, Lamborghini.

Even as Volkswagen has been moving to implement its Strategy 2025, the automaker has played some chess with its top executives, moving Herbert Diess, its brand chief, up to the top spot.

The move is part of sweeping changes at the group, which includes Volkswagen, Skoda, Seat, Audi as well as luxury brands Bentley, Bugatti, Porsche and Bentley.

In addition to taking on the top job, the 59-year-old Austrian will stay on as VW brand chief and also be head of research and development.

The ousting of Volkswagen Group's head executive Matthias Müller, rumore in media ever since the beginning of the week, has been confirmed on Thursday by the German company.

The incoming group boss also said that the company's labor council, which represents the interest of the company's workers, was "fully committed" to the structural and operational changes.

Hans Dieter Pötsch, chairman of the supervisory board, said the moves are aimed at aligning the company " ... and its brands with future needs; to safeguard its position among the leaders of the worldwide automotive industry with innovativeness and profitability, and to be instrumental in shaping tomorrow's personal mobility with the strength of our group brands". It also wants to create three new vehicle groups for value, premium and super-premium brands.

Upon being asked what could happen to MAN Diesel and Renk, Diess said the company has assets which will be subject to a review. "For that, he is due the thanks of the entire Company".

He was installed after Mueller's attempts to reshape the automotive group foundered amid labour opposition, including his plans to sell motorbike brand Ducati.

The move is the biggest shake up of the German auto giant since the Dieselgate scandal back in 2015.

More details about the restructuring are expected to be revealed at a press conference at VW's Wolfsburg headquarters on Friday morning.

"Audi is the core brand for this competitive segment, which features BMW, Daimler and Lexus", Diess said, when asked whether Audi is the sole premium vehicle brand.

Osterloh's comments come after repeated clashes over Diess's drive to cut costs and improve profits at the carmaker's core VW brand, where Diess was handed the reins only three months before the Dieselgate scandal erupted. "But, as is well known, that issue was laid to rest a long time ago".

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