Saturday, 29 February, 2020


Facebook -3.33% on Cambridge Analytica fallout

PORTUGAL-WEBSUMMIT Facebook -3.33% on Cambridge Analytica fallout
Bennie Garza | 19 March, 2018, 16:24

But Cambridge Analytica did not have the data to make its new products work, so the firm harvested private information from the Facebook profiles of more than 50 million users without their permission. There are questions now over whether the data was destroyed.

The Information Commissioner's Office said it would investigate the incident as a part of its broader investigation into the use of data in political advertising campaigns.

Facebook did not notify the affected users, as may be required by its 2011 consent decree with the Federal Trade Commission (FTC).

Cambridge Analytica - which claims to build psychological profiles based on personal details from millions of Americans to categorise individual voters - is best known for its political work during the 2016 U.S. presidential campaign. Cambridge Analytics denies still having the data he took, and also denies that it was used in the company's work for Donald Trump's campaign ahead of the 2016 election.

Cambridge Analytica, which worked for Ted Cruz and Donald Trump's campaigns ahead of the 2016 United States election, said it deleted the data after it became clear it had not been obtained by GSR in line with Facebook's terms of service.

In a blog post, Facebook claimed it had received user data from a Facebook app that purported to be a psychological research tool, though the firm was not authorised to have the information.

Cambridge Analytica claimed it had deleted all the data shared by GSR when it discovered this information was collected in breach of Facebook's terms of service and had no reason to believe the data was obtained illegally.

Central Intelligence Agency whistleblower Edward Snowden has accused Facebook of being a "surveillance company" which makes its money selling private details of its users.

And of course, Facebook has also been accused of letting advertisers exclude people by race or ethnicity - including ads for housing, employment or credit, and of allowing advertisers to target their messages specifically to groups like "Jew haters".

Five years ago, researchers hypothesized that Facebook algorithms could be used to predict things like product and political preferences from just a handful of "likes".

With the 2016 election cycle fast approaching, Cambridge Analytica did not have time to create its own custom profiles.

Yep. Global Science Research, the company that developed the quiz app that gathered all that data, was founded by two guys: Aleksandr Kogan and Joseph Chancellor.

There were problems with this arrangement.

Mark Zuckerberg is facing calls to testify from around the world on the Cambridge Analytica data scandal.

.

Was any of this illegal?

"This was unequivocally not a data breach", tweeted Andrew Bosworth, a Facebook executive. Both may be subject to action by the FTC. They say "trust us".

In the age of social media, we should add a coda to the saying that knowledge is power: Data is a weapon. Equifax has yet to face significant consequences, despite losing control of the financial data of most adult Americans. Will Cambridge Analytica or the Trump campaign be held to account? Mark Warner of Virginia and Rep. Adam Schiff of California — called for investigations of the Facebook data leak. Sandy Parakilas was an operations manager at Facebook in 2011 and 2012, and was responsible for privacy and policy issues on Facebook Platform.

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