Monday, 24 September, 2018


Apple Buys The 'Netflix For Magazines'

Eddy Cue Apple Launch 2017 Apple's senior vice president of Internet Software and Services Eddy CueApple
Melba Vasquez | 14 March, 2018, 12:15

Texture now offers access to over 200 magazine titles for a flat monthly subscription price of $9.99. Texture hasn't specified how many subscribers it has, but CEO John Loughlin said in a 2016 interview that the number ranged in the "hundreds of thousands".

Apple is buying Texture, a digital magazine subscription service which gives readers access to magazines for a monthly subscription fee. It replaced that with the more comprehensive Apple News service a couple of years ago. The app's available on all major mobile platforms.

Texture, which launched in 2010 and is operated by Next Issue Media (which is owned by a group of publishers including News Corp), is dubbed as the "Netflix for magazines", offering users over 200 different titles to peruse for $US9.99 per month. As reported by TechCrunch, the company has raised over $90 million in funding, including $50 million contributed by external publishers including BuzzFeed and Vox Media.

Published via the Guardian News Feed plugin for WordPress.

The deal may help Apple boost relations with news outlets that have become wary of Facebook and Google. It's possible Apple will end up incorporating elements of Texture into an expanded News service. There was more than one technology suitor for Texture, this person said. The company added that it is "committed to quality journalism", which suggests it will use Texture in an attempt to improve its standing with media organisations. Moments after Apple announced the deal, Eddy Cue, Apple's senior vice president for internet software and services, said Apple News was introduced with the goal of bringing great content in a handsome layout from trusted sources, and Apple plans to integrate Texture content into Apple News, according to Apple news website 9to5mac. Apple and representatives from Texture didn't respond to requests for comment. The service will continue to operate as an independent app for the foreseeable future. The service bolsters Apple's efforts in online services and media.

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