Tuesday, 20 November, 2018


One of the World's Largest Ride-Sharing Companies Is Coming to Australia

Reuters Reuters
Bennie Garza | 30 January, 2018, 09:34

Ola - which counts Didi as an investor - announced today that it has started recruiting drivers in Sydney, Melbourne and Perth in what will be its first expansion outside of India. The company is yet to receive regulatory approvals from Australian authorities. The timing of entering an global expansion could not have been better as Uber reels deep under crisis with multiple investigations questioning the company's toxic culture, discrimination, and the resultant departure of key board members. Uber has been in Australia since 2012 and already operates in more than a dozen cities across the country.

Ola CEO Bhavish Aggarwal said in a statement that he sees "immense potential" in Australia.

Fresh from China's Didi moving into Brazil and Taiwan, Ola in India is taking the first steps to move into the Australian market which expands its rivalry with Uber. "On an aggregate basis, Ola serves as many as a billion rides annually, through its platform".

Founded in 2011, the company claims to serve as many as one billion riders annually and on Tuesday called for private auto owners in Sydney, Melbourne and Perth to register an interest in becoming an Ola driver-partner.

He added that the company aims to "create a high-quality and affordable travel experience for citizens" with a "strong focus on driver-partners and the community at large".

But unlike in India, Ola will be the one playing catchup.

"Cab sharing isn't very new anymore and everyone is ready, but Ola may find it more expensive to lure customers and drivers initially", Meena said.

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