Thursday, 25 April, 2019


YouTube Moves All Subscribers To Official Artist Channels

The You Tube logo YouTube Moves All Subscribers To Official Artist Channels
Hannah Rogers | 24 January, 2018, 10:11

In addition, if an artist has only a Vevo channel (and not an Official Artist Channel) the Vevo channel will still appear in search. The later could present problems for artists who have maintained an unofficial channel alongside an official label-controlled channel, particularly if they are no longer affiliated with the label.

Now, YouTube is about to consolidate the millions of subscribers to Vevo's channels - as well as those on "unofficial" artist-related channels - under a single account for each artist.

If you treat YouTube like a jukebox, you know how confusing it can be when your favorite artists have multiple channels. YouTube will notify you of the change via an email and a notification on the website. YouTube is now planning to merge those channels into a more unified one.

Justin Bieber's Vevo destination (JustinBieberVevo) is the world's second biggest YouTube channel with 33.6m subscribers, while Taylor Swift's Vevo hub (TaylorSwiftVevo) is YouTube's fifth biggest global channel with 27.3m subs.

Crucially, this means that an artist's subscribers across the affected properties - including their Vevo presence - will automatically become subscribers of these new, verified YouTube channels. A Vevo rep declined to comment. According to YouTube, Vevo channels will still be accessible via the advanced channel filter in search, and they will also be available if a user is specifically searching for the Vevo channel.

It's not clear whether or not this will eliminate one of the bigger annoyances for music fans on YouTube: having to switch to a Vevo-branded channel to watch music videos.

As a natural outcome, however, it seems inevitable that Vevo artist channels are about to lose their standing on YouTube.

The firm's head of product, Mark Hall, reportedly followed Huggers out the door earlier this week.

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