Saturday, 20 January, 2018

LG's take on the Google Assistant-powered smart display is pretty boring

201-lg-cto-2018-ces-interview LG Chief Technology Officer Il-pyung Park speaks to CNET in his first interview since getting the job. Sarah Tew CNET
Kristine Garrett | 14 January, 2018, 05:26

To be sure, Alexa is in a far more diverse set of products than Google Assistant - such as robots and AR glasses - right now, but the emergence of Google-powered smart displays one-ups the Echo Show and the Spot. However, Google's seemingly direct hit at Amazon comes with the introduction of their Smart Displays, a device that will run on Google Assistant.

Neither Apple Inc's assistant Siri nor Microsoft Corp's Cortana are now available on a speaker with a tablet-like display. It's not about keeping them in the guarded realms of their own product lines. It will be the same on voice assistants so rather than get distracted creating your own skills, partner with the giants of ecommerce with the resources to build a following. But the other devices that make up a smart home ecosystem are many - smart vacuum cleaners, refrigerators and mirrors. "We traded over 1 Google Home gadget each second ever since Google Home Mini began exporting in October", VP for Product Management at Google Home, Rishi Chandra, claimed to the media in an interview last week.

But that's not to say Alexa isn't venturing outside the Echo chamber. Interestingly, Jabra told us it also wants to bring Google Assistant support to the 'buds, whenever Google opens up its certification process. Companies such as; Fiat Chrysler Automobiles NV, Nissan Motor Co., Hyundai Motor Co., Daimler AG, BMW AG, and Ford Motor Co. have also hopped into this trend way before Toyota did. The voice assistants, then, really are breaking out of the smart speaker casings we're used to seeing.

In the wake of being outpaced by its rival, Amazon's Alexa, Google is looking at a renewed consumer push for its Assistant.

Has the Google Assistant dominated CES 2018?

Top smart hubs for 2018 - the best hubs for smart home control. In the past, one model of smart speaker broke and recorded every sound in range. But this switch from iDevices has the voice-based assistant built-in, so you can speak to it individually without needing an Echo device. While the intention for attaching a screen to an Echo might have been for the goal of something else entirely, Google thinks they can do one better than Amazon did, with their own Smart Displays running Google Assistant. "By teaming up with Google and Amazon, we're providing families with a unique way to interact with their appliances to get chores done their way and on their time", Tayebi added.

The inherent challenges facing the introduction of voice-activated smart assistants in some ways mirrors the influx of smartphones in work environments over the past decade.


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