H&M In South Africa Left In Ruins Following Protest
H&M In South Africa Left In Ruins Following Protest
The advert featured child model Liam Mango. His mother has revealed she suffered online abuse after the controversy blew
13 January, 2018, 18:36
H&M earlier this week issued an apology for the widely criticised ad, which featured a black child modelling a sweatshirt with the slogan "coolest monkey in the jungle", and said it had removed it from all its marketing.
Members of the Economic Freedom Fighters protested and trashed H&M stores in Gauteng on 13 January 2018 after a racist advert sparked outrage.
The image copped widespread criticism, with USA singer The Weekend among those to voice his distaste, saying he was "shocked and embarrassed".
EFF protestors also targeted H&M stores in Cape Town, including the store in Canal Walk. Some held signs that said "H&M say "hello" to coolest monkeys" and "away with H&M racist tendencies".
H&M South Africa did not respond to a request for comment, but its local website carried an apology for the advertisement. One person reported seeing EFF supporters looting the store before police arrived, evacuated the store and closed it, with some protesters still inside.
"We have a responsibility to be aware of and attuned to all racial and cultural sensitivities - and we have not lived up to this responsibility at this time", their statement read.
H&M also took to Instagram to express further apology, saying: 'We understand that many people are upset about the image of the children's hoodie. "We are going to be here, but the security has told us everything is fine", he said.
'We're deeply sorry that the picture was taken and we also regret the actual print.
"Therefore, we've not only removed the image from our channels, but also the garment from our product offering". It also promised to open an investigation and vowed that such an incident will never happen again. "Get over it", Terry Mango wrote in a since-deleted Facebook post.
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