Pepsi Brings Cindy Crawford Back for Super Bowl Ad
Pepsi Brings Cindy Crawford Back for Super Bowl Ad
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12 January, 2018, 19:48
The 51-year-old said she didn't hesitate to recreate the ad 26 years later, especially since she was able to work with her son.
The new ad will also include footage from Michael Jackson's dance-filled Pepsi commercial from 1984.
Called "This Is the Pepsi", the 30-second commercial will feature celebrities that have been part of Pepsi's marketing in the past, including a new take on Ms. Crawford's famous Super Bowl ad from 1992.
The ad, titled "This is the Pepsi", will debut February 4 during Super Bowl LII as part of the Pepsi Generations campaign.
In the original commercial from 1992 Crawford pulls up to a gas station in a Lamborghini and steps out in a white tank top and jean shorts to buy a Pepsi from the machine.
PepsiCo Inc.is devoting one of its coveted Super Bowl ads to its namesake soda brand and enlisting Cindy Crawford's help, as the beverage company tries to claw back some of its lost market share.
Brand Pepsi has always been a fixture of the Super Bowl, and viewers have come to expect memorable ads from the company.
The campaign, which will also feature other celebrities that have been part of Pepsi's marketing in the past, rolls in 55 markets across the globe and will include live pop-ups at various events across the USA beginning with the Super Bowl in Minneapolis. Looking like this, one presumes, in last year's Late Late Show spoof with James Corden.
The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the US meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history".
Photographed by fashion great Mario Testino, the effort features the 40-something Moss with the 20-something Hadid together for the first time, in an ad campaign it says emphasizes the luxury shoe brand's multi-generational appeal. However, the company said it may have put too much marketing emphasis on healthier beverages and planned to move marketing dollars back to Pepsi and Mountain Dew, the WSJ reported. "The commercial was a big moment for me and has spanned generations".
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