Friday, 21 September, 2018
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LG Axes Phone Strategy, Now "As Needed"

As LG G7 nears LG opts out of rigid update schedules LG Axes Phone Strategy, Now "As Needed"
Melba Vasquez | 12 January, 2018, 14:04

While we found that LG particularly hit it out of the park with the V30 past year, the Korean company's smartphone division continues to report financial loses.

The end of a yearly cycle of phone releases for LG comes in the face of declining profits for LG in their mobile business, as well as across the industry.

LG hosted a press conference at CES 2018 where Vice Chairman Cho Sung-jin said that its models will stick around for longer then before, with more variants launching between new models.

The company is still expected to launch the LG G7 smartphone this spring, but that may be the last until 2019. "We will unveil new smartphones when it is needed", Cho pointed out.

For the past 11 quarters, LG has reported negative results from its mobile division, though the loses declined a year ago. "But we will not launch it just because other rivals do", he said in response to a question about the LG G7's potential launch date. Jo also said that there are plans for keeping high-end smartphones in vogue for longer by using different methods such as releasing more variants of said models. Pressed, he argued that there were concerns around "the supply of lithium materials" involved in smartphones.

Whatever the reasons, LG will be slowing their release schedule, but we should still see a release of the LG V7 at Mobile World Congress late next month.

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