Tuesday, 23 January, 2018

Facebook overhauls news feed to focus on friends and family

Facebook overhauls news feed to focus on friends and family Facebook overhauls news feed to focus on friends and family
Bennie Garza | 13 January, 2018, 01:19

Facebook Inc on Thursday began to change the way it filters posts and videos on its centerpiece News Feed, the start of what Chief Executive Mark Zuckerberg said would be a series of changes in the design of the world's largest social network. Read the full Zuckerberg post below.

The changes will take effect over the coming weeks. This includes dealing with abuse on the platform, such as Russian meddling in elections and ensuring users feel like logging onto Facebook is "time well spent".

A shift away from non-ad content produced by businesses is a potentially severe blow to news organizations, many of which use Facebook to drive readership, but Zuckerberg said many such posts have been unhealthy. That's why we've always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.

"There is really no silver bullet here to determine what is most meaningful, but we are trying to mine the signals to get the best representation that we can", Hegeman said.

The post further explains the reason behind the public content stating that video and other public content have exploded on Facebook in the past couple of years.

"Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we'll show less public content, including videos and other posts from publishers or businesses", Adam Mosseri, Facebook's Head of News Feed, wrote in a blog post announcing the changes.

We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being. So we've studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.

Facebook shares fell 5.4% as trading opened on Friday, January 12, after the changes were announced on Thursday. "I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions", said Mark Zuckerberg on his Facebook page.

We started making changes in this direction previous year, but it will take months for this new focus to make its way through all our products. Users can expect to see more posts from your friends, family and groups.

However, the major changes in its News Feed will mainly harm the business of those news portals and various brands who depend on Facebook in order to promote their contents and products.

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