Tuesday, 11 December, 2018


Apple plans more features for parents to control kids' phone use

Melba Vasquez | 10 January, 2018, 18:12

"We think deeply about how our products are used and the impact they have on users and the people around them", Apple said in a statement, reported by the Wall Street Journal.

"

"We take this responsibility very seriously...

..." "Apple has always looked out for kids".

While CalSTRS is not invested in any Jana Partners LLC funds, the two organizations have a long-term relationship collaborating on engagements focused on increasing shareholder value.

The institutional shareholders pressuring Apple this time say they have worked with experts to review studies that show links between children's use of electronic devices and "negative effects on concentration, emotional health, sleep and empathy", according to a story this week by the news website TechCrunch.

The two groups also cited studies from various institutions and experts that reportedly agree there is "a clear need" for parents to have "more choices and tools to help them ensure that young consumers are using your products in an optimal manner".

The letter Apple was responding to, sent by activist shareholders representing a total of $2 billion worth of AAPL stock, suggested features such as the ability to limit on-screen time and parental monitoring of what kids are doing with their mobile devices. "This affects all of us". I am sorry to be so dense but why should Apple control the usage? "Effectively anything a child could download or access online can be easily blocked or restricted by a parent", the company said.

It might be an admirable thing for Apple to do, but should it be the company's responsibility to take this on?

In the letter, the shareholders noted that Apple had been setting precedents in the innovation of smartphone technology, and this time, they are hoping that the iPhone maker would once again set the bar in terms of "setting an example about the obligations of technology companies to their youngest customers".

Twenge's research also found that eighth-grade students heavily using social media are at a 27% higher risk for depression as opposed to young children engaging in more social activities and homework, who were at a significantly lower risk. "The tech industry needs to respond".

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