Tuesday, 12 December, 2017

Happy Holidays: Viagra is About to Get Way Cheaper

Pfizer's Viagra and the company's generic version sildenafil citrate, at Pfizer Inc headquarters in New York. The drugmaker is launching its own cheaper generic version of Viagra rather than lose sales when its impotence pill gets its fir Viagra goes generic: Pfizer to launch own little white pill - AP News
Patty Aguilar | 07 December, 2017, 23:29

The move is meant to head off what could be large losses in sales when the first generic version of the impotence pill is released by a competitor next week, ABC News reports.

The little blue pill that's helped millions of men in the bedroom is turning white. Generic maker Teva Pharmaceuticals will start selling its version on the same day, though it hasn't announced the price. "When generic Viagra comes out, they will be very happy", Dr. Nachum Katlowitz, a urologist at New York's Staten Island University Hospital, told AP.

Britain is to become the first country in the world where the erectile dysfunction drug Viagra can be bought without the need for a doctor's prescription from 2018, its maker Pfizer said. Viagra remains a close second.

Jim Sage, president of USA brands for Pfizer Essential Health, which sells the company's older drugs, said, "We believe that the story for Viagra isn't done". Sage and Pfizer are actually taking huge steps to ward off competition and keep customers loyal. "It's just going to be a new chapter". AP writes that beginning next year, Pfizer will "offer two new discount programs and increase its copayment card discounts", while "uninsured men can get brand-name Viagra half off through an innovative online home delivery program".

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