Friday, 23 February, 2018


Latest News on the Global Online Gaming Industry

Kristine Garrett | 29 November, 2017, 12:47

The story of the online gambling business towards the end of 2017 is all about hopes and expectations: for the easing of government regulations, which will spur significant growth for the global online gambling market for the next four to five years. In the United States, for example, where a law was passed allowing individual states to license online and mobile casinos, it is predicted that the number of states that legalize this type of gambling will increase substantially.

Across the globe, the main benefit of legalized online gambling is that it increases the number of employment opportunities, which in turn brings in increased taxes for the government. This advantage alone is expected to increase the number of countries around the world that legalize gambling over the next few years, and it is predicted that this market sector will grow at a compound annual growth rate of at least nine percent by 2021.

Jockeying for Position in a Competitive Environment

The online gambling market is distinguished by a number of large vendors who are competing for a dominant segment. Some of the key vendors are William Hill (on whom we will focus), bet-at-home.com, and Ladbrokes Coral Group. Many smaller operators are also vying for a place in the crowded field, which can be partitioned by sectors, such as casino betting, sports betting, lotteries, and poker.

The sports betting segment, in particular, shows the promise of growth, especially as the FIFA World Cup 2018, which his slated to take place in Russia, approaches. Betting continues to be popular in horse racing and football, as well.

The industry can be broken down further between mobile gambling and desktop gambling (which includes laptops and PCs). Smartphones and tablets are making mighty inroads in market penetration, as mobile apps improve and mobile devices become ever more prevalent.

William Hill Gains Traction in 2017

William Hill’s online betting division (as opposed to its land-based bookmaking locations) continues to be strong, after a period of weaker financial results. The company is showing signs of making a comeback, as competitors are forced to merge and consolidate in order to survive. In a trading report covering the first three quarters of 2017, William Hill announced that revenues grew three per cent across the business. Wagers taken online increased 12 percent over that same period, compared to an increase of just one percent at the company’s land-based UK stores, indicating the unmistakable strength of the company’s online presence.

A spokesman for William Hill confirms that the company is “delivering good financial and operational progress” so far in 2017, with its online business performing particularly well. Industry experts say that things are on track to improve even more in the United States if President Donald Trump goes ahead with his planned sports betting liberalization some time in 2018. William Hill betting in the UK is a solid 14 percent ahead of last year, a definite cause for optimism.

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