Monday, 18 November, 2019


Music artists can now sell tickets to fans on YouTube through Ticketmaster

YouTube now selling you Ticketmaster tickets Music artists can now sell tickets to fans on YouTube through Ticketmaster
Bennie Garza | 15 November, 2017, 04:09

The deal with Ticketmaster for its global roster of concerts is YouTube's initial partnership in the ticketing space, with the partnership allowing artists to sell verified tickets to their fans.

Starting today, YouTube is rolling out a new system that integrates upcoming US tour dates right into music video landing pages via Ticketmaster's database. There are future plans to expand worldwide but no timeline has been announced. The show closest to your location will be listed first regardless of date, with others following it. Clicking the "Tickets" button will take you to a site where you can purchase your seats.

This new feature is only available to artists with upcoming gigs in the US, though there are plans to expand it internationally.

This integration isn't exclusive to YouTube, however - Ticketmaster also works closely with Spotify, the current king of music streaming.

As of now, the feature is only compatible with artists who have Ticketmaster shows in North America, but the company plans to eventually expand globally. The company also hints this is the first of other planned features focused on artist-to-fan connections, but it didn't detail those plans. In addition to removing videos that directly preach hate or seek to incite violence, the company will remove videos of named terrorists - unless the content is journalistic or educational in nature, such as documentaries and news reports.

"Fans enjoying an artist's official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets". We reached out to YouTube for more information about the business arrangement between the companies, and were told: "we don't disclose the terms of our deals". The event listings appear on YouTube desktop, and web and mobile app experiences on video watch pages.

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