Tuesday, 18 September, 2018


Amazon's Australia launch "really close", says Country Manager Rocco Braeuniger

Amazon's Australia launch Amazon's Australia launch "really close", says Country Manager Rocco Braeuniger
Conrad Doyle | 15 November, 2017, 02:47

Braeuniger was speaking at an event held on Sydney's waterfront created to sign up more sellers to the ecommerce platform.

Braeuniger did not reveal the exact date, but it looks like the USA ecommerce giant will be in operation in time for the Christmas and New Year shopping season.

Inc is "really close" to opening in Australia, its country manager said on Monday, as the United States e-commerce juggernaut prepares to shake up an already-fragile brick-and-mortar retail sector in the world's No. 12 economy.

Fabio Bertola, responsible for Amazon's local Marketplace operation and Italian operations, hinted at an imminent announcement.

Retailers will have to pay a monthly fee to Amazon of $49.95 plus GST to be able to list their products on the site, but this will allow sellers to list as many products as they like.

Owner of anti aging skincare seller, Third Sigma, states Australian-based Amazon sellers typically "bet above their average", and that the representation of Aussie sellers at worldwide conferences far exceeds the ratio of a smaller country as Australia. "With the access and reach of Amazon Marketplace, our Australian business has been able to enter a number of countries, including Canada and the United Kingdom - we hope today that we have demonstrated how simple it is to sell on Amazon and how beneficial it can be for a business" said Kevin Lippy, founder of Hip Cub.

Retailers have always been promised that Marketplace would open the world to them for a low fee, and the exact scale of these fees in the Australian market have now been revealed.

However, the retail giant is claiming it will roll things out Down Under with much greater speed. When the self-service sign-on launches, Amazon plans to offer discounts to quickly build the number of goods for sale.

"We are here today to help Australians get the best", he said.

This is a departure from technology and lifestyle goods Australian shoppers might already be more familiar with through the platform, but branding experts told SmartCompany yesterday the retailer has enough brand equity to expand into any category.

"Whether your business is new or you are looking to grow your sales, Amazon can provide you with an e-commerce solution to meet your needs", the company says.

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