Monday, 23 July, 2018


Pat McGrath Partners with Maggie Lindemann and Spotify

Bennie Garza | 14 November, 2017, 18:19

13, for the first time ever, you will be able to buy makeup on the streaming service.

Pat McGrath-one of the world's most successful makeup artists-has just come up with a method by which to sell her products in a completely unique way.

Added Lindemann: "It's such an honor to be launching my new single "Obsessed" along with Pat McGrath Labs".

Here's how it works: Spotify listeners can watch Maggie Lindemann's music video for "So Obsessed", where the 19-year-old up and comer models a slew of lip shades from the MUA's line.

'Beauty, fashion and music have been intrinsically linked since the 1960s, ' said McGrath, the British Vogue Beauty editor-at-large and creator of Pat McGrath Labs. The rising star, pictured above, is a new McGrath muse and is releasing a new single, "Obsessed", timed with the campaign launch.

This morning McGrath's eponymous beauty brand, Pat McGrath Labs, announced a partnership with Lindemann's label 300 Entertainment, as well as streaming giant Spotify, to revolutionize beauty retail. "Pat is not only a fashion icon, she's an fantastic person and a great friend". All users need to do is head over to Lindemann's artist page, and scroll down to her Merchbar to find what's on offer.

It seems like Spotify is trying to make a little extra dough on the side, as they're expanding their platform to offer a makeup selection that will be offered on artist Maggie Lindemann's Spotify page.

Of the partnership, Lindemann's manager Gerald Tennison said: "Maggie and I are always searching for new creative ways to disrupt the marketplace so when Pat introduced this opportunity we jumped at the chance".

'Together with Spotify, we are creating a massive new discovery network to help artists maximize the reach of their merchandise online and help fans discover and buy new products from the artists they love, ' said Edward Aten, Merchbar's Founder & CEO.

All beauty aficionados are self-confessed Pat McGrath fans.

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