Friday, 17 November, 2017

Apple reclaims its wearable throne while Xiaomi slips into second place

Apple has once again emerged as the no.1 in the wearable band market in a quarter said Canalys Research in its latest market report Apple has once again emerged as the no.1 in the wearable band market in a quarter said Canalys Research in its latest market report
Kristine Garrett | 14 November, 2017, 21:52

The numbers for Q3 2017 suggest that Apple shipped 3.9 million units of the Apple Watch, which is the company's strongest quarter ever for the Watch. The Apple Watch Series 3 was only available from the middle of September. Estimates from Canalys suggest that unit sales nearly hit 4 million for Apple Watch in the third quarter. Xiaomi, which led the global wearables space briefly, has slipped down to the second place, shipping 3.6 million wearables, while Fitbit is in the third spot after shipping 3.5 million units.

Armed with his kitesurf and Apple Watch 3 on his wrist, one John Zilles took against the waves on a new underwater hydrofoil wing, but about a mile in, he wiped out, and couldn't get his heavy kit airborne again.

Despite strong shipments, the Apple Watch Series 3 did not reach its full potential in Q3. Tim Cook noted that "With unit growth of over 50% for the third consecutive quarter, it continues to be the best selling and most loved smartwatch in the world".

The only thing holding Apple back was limited availability in some markets, Canalysis said.

Sales would have been even stronger if retailers had not underestimated demand.

The drop in the prices of the previous generation watches following the launch of the Watch Series 3, also helped Apple to push watch sales.

Incidentally, this is the very same quarter where Google, which makes the Android Wear smartwatch platform to rival the Apple Watch, has been completely silent on the future of its smart watches.

Jason Low added that "In China, customers with high expectations are being driven away by the service disruption fiasco in the country". Compared to their most recent flagship smartphones, sales figures correspond to approximately one smartwatch sold for every seven iPhone 7/8-series models at Apple, one smartwatch sold for every 14 flagship P and Mate smartphones for Huawei, and one smartwatch sold for every 23 flagship Galaxy smartphones for Samsung. "Apple and Samsung are increasing user stickiness and brand loyalty by adopting an ecosystem strategy, which includes wearables and audio accessories". Smartwatches are vital for improving the overall brand image for smartphone vendors looking to enter the premium segment.

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