The Lord of the Rings TV series is officially a go over at Amazon and the corporate giant is clearly going all-in on making this happen
14 November, 2017, 18:05
"We are delighted that Amazon, with its long-standing commitment to literature, is the home of the first-ever multi-season television series for The Lord of the Rings", said Matt Galsor, who represents the Tolkien estate and trust and HarperCollins, in his statement.
TV's awakening, and in some sense surpassing, of movies as audiences' go-to medium just entered a new phase with the inking of deals to bring a hugely popular fantasy series, The Lord of the Rings, and a best-selling videogame, Hitman, to television platforms.
News has been brewing for days now that Amazon was pursuing a deal with Warner Bros. and the estate of J.R.R. Tolkien to bring an adaptation of The Lord of the Rings to television (or streaming), and today, it was confirmed.
"Amazon Prime heads to Middle Earth", Chief Executive Jeff Bezos said in a Twitter post, referring to Tolkien's fantasy world.
For everybody who has felt deprived over the years because the last instalment of The Lord of the Rings franchise came out nearly five years ago, Amazon has some really brilliant news. Their head of scripted series, Sharon Tal Ygyando, said: "The Lord of the Rings is a cultural phenomenon that has captured the imagination of generations of fans through literature and the big screen".
Starring Elijah Wood, Ian McKellen, Liv Tyler, Sean Bean, Viggo Mortensen, Sean Astin, Cate Blanchett, Orlando Bloom and others, the three films combined to gross more than Dollars 2.9 billion worldwide.
The series underscores a shift in Amazon's video programming.
"Amazon is committed to producing super high quality, recognized, branded entertainment", said Wedbush Securities industry analyst Michael Pachter.
Amazon justifies its spending on programming as a way to draw new sign-ups to Prime, whose members buy more goods more often from the world's largest online retailer.
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