Friday, 18 October, 2019


Vodafone ties-up with Micromax, launches its 4G Smartphone at Rs. 999

Kristine Garrett | 24 October, 2017, 09:38

Commented Mr. Rahul Sharma, Co-founder, Micromax, "The Bharat-Series, has been aimed for acquisition of the first generation smartphone users".

The "disruptive" entry of Reliance Jio has changed the entire telecom scenario with its highly affordable tariff plans and forced the other telecom giants to reduce their data and calling rates.

The war amongst the budget 4G smartphones in India seems to be intensifying. While Airtel's bundled offer comes with a pure smartphone, Jio's was a 4G feature phone.

Airtel and Karbonn launches a new 4G smartphone called the Karbonn A40 Indian recently, which also somewhat comes with the similar strategy, apart from the fact that it comes with an effective price of Rs 1,399. The home grown company partners with BSNL to launch this 4G feature phone, which comes at Rs 2,200. The upcoming Idea 4G VoLTE feature phone is expected to be priced at Rs. 2,500. If the benefits of the Rs. 150 plan are good enough, it might make the device more attractive. Under this partnership, Vodafone customers will have to buy the Micromax Bharat-2 Ultra smartphone priced at Rs 2,899 and will have to recharge it for at least Rs 150 per month for 36 months. In order to avail the cashback offer, a user will have to get a minimum of Rs 150 as recharge every month for 18 months on their existing or new Vodafone numbers. These sums will go to the Vodafone M-Pesa wallets, and depending on convenience, the users may be able to either withdraw the money in cash or to transact them digitally.

Home grown phone manufacturer - Micromax joined hands with Bharat Sanchar Nigam Limited (BSNL) to launch Bharat 1 earlier this month. The new phone boasts a 4-inch WVGA screen. Under the hood, the smartphone is powered by a 1.3GHz Speadtrum SC9832 quad-core processor coupled with 512MB of RAM and 4GB of internal storage, which can be further expanded up to 32GB via a microSD card. It runs on the slightly outdated Android Marshmallow and is backed up by a 1300 mAh battery. Talking about its selfie camera, the phone bears a 0.3-megapixel (VGA) front-facing shooter for capturing selfies and video chats.

Micromax will launch Bharat2 Ultra at an effective price of Rs 999. Unfortunately, the company has not detailed whether the smartphone offers 4G VoLTE connectivity support too.

Micromax recently unveiled Bharat 1 to take on JioPhone.

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