Sunday, 22 September, 2019


McCain Joins Democrats to Regulate Online Political Ads

Facebook What are they really thinking How to regulate Facebook and the online giants in one word Transparency by The Conversation Published
Bennie Garza | 19 October, 2017, 20:59

That noise you hear is the sound of companies like Facebook and Google furiously lobbying.

A bipartisan group of senators plans to introduce legislation that would make it harder for outside agitators to meddle in future United States elections.

During the USA presidential race a year ago, Facebook and Google ran parody "tourism" video ads in Nevada and North Carolina promoting a heavy anti-Muslim sentiment, with imagery depicting France and Germany overrun by Sharia law.

In the U.S. Senate, Republican John McCain and Democrats Amy Klobuchar and Mark Warner planned to introduce legislation on Thursday that would impose new disclosure requirements on political ads that run on Facebook and other websites.

Requiring platforms to make reasonable efforts to keep foreign individuals and entities from using political ads to influence American voters.

Sen. John McCain co-sponsors The Honest Ads Act, which aims to create more transparency with online and social media ads. The company's high-profile Chief Executive Officer Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg will not appear.

The latest development comes one week after Facebook COO Sheryl Sandberg traveled to Washington, D.C. She met with lawmakers in an attempt to fix the company's reputation, which has taken a beating following revelations that Russian actors purchased $100,000 in political ads on its platform.

This report comes after it was discovered that Russian Federation bought some 3,000 ads and cut Facebook a cheque for over $100,000 during the 2016 election.

"The file would contain a digital copy of the advertisement, a description of the audience the advertisement targets, the number of views generated, the dates and times of publication, the rates charged, and the contract information of the purchaser", according to a preview of the act obtained by Axios.

Currently, Congress only regulates TV, radio, cable, and satellite political communications.

The bill, known as the Honest Ads Act, will require the Federal Election Commission (FEC) to regulate internet companies in much the same way they now regulate TV, radio and print publications.

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