Starting today, anyone living in the continental United States can order from Target using Google Express, and thereby Google Assistant and Google Home. We're also bringing shopping with the Google Assistant to your phone.
Target and Google will also let shoppers buy with Target's store credit cards next year, which offer a 5 percent discount and free shipping. You'll be able to get and reorder your favorite Target items and brands, like Up & Up household essentials and Cat & Jack kids' clothing; Target will offer 2-day delivery, as well as free shipping for any orders over $35.
Like many retailers, Target has been offering more shopping options. Target says that it will give customers the option to link their accounts with Google Express for more personalized shopping. "Work is underway for Google and Target teams to bring this all to life".
Voice shopping is still in its infancy, with most consumers not yet used to buying paper towels or shampoo using a smart speaker like the Google Home or Amazon Echo. Currently, Google Home and Assistant on Android TV are the only places where you can place orders, but "soon", it will go live on Android and iOS devices with the Assistant. Wouldn't it be nice if you could get what you want, however you want, from the stores where you already shop?
For Target, the expanded Google partnership follows a series of steps created to tackle one of the primary challenges facing its omnichannel strategy by rivals like Amazon. In August, it acquired a software company that manages local and same-day deliveries, and it's also now offering curbside pickup of online orders in the Twin Cities area. Assistant will showcase a few of the options, you choose which you want, then it's on the way to your house.
The big-box retailer is among several that are deepening their relationships with Google's voice-activated shopping platform in a battle for market share against Amazon's Alexa-enabled devices. Other stores available nationwide for voice orders on Google Home include Costco, Kohl's and PetSmart.
"Next year, we will also leverage our 4,700 USA stores and our fulfillment network to create customer experiences that don't now exist within voice shopping anywhere else", Marc Lore, head of Wal-Mart's USA e-commerce business, said in a blog post.
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