Saturday, 19 August, 2017

Kylie Jenner's company earned $420m in 18 months

E Reality series Keeping Up With the Kardashians to air tenth-anniversary special this fall E Reality series Keeping Up With the Kardashians to air tenth-anniversary special this fall
Hannah Rogers | 11 August, 2017, 00:29

Kylie Lip Kits formally became Kylie Cosmetics in February 2016, with a relaunch of the three original lip kits and three new shades for Valentine's Day. If you believe Kris, Kylie's company generated $420 million in retail sales over the last 18 months of the brand's existence.

It's an incredible amount of money, especially considering Kylie Cosmetics was only launched in November of 2015, with the limited release of Kylie Lip Kits. On the eve of her 20th birthday, Jenner went to Instagram with a handful of jaw-dropping bikini shots. Kylie Cosmetics is on track to be a $1 billion business in five years, by 2022, a feat that took Bobbi Brown Beauty, for example, 25 years to reach, and L'Oréal's Lancôme 80 years. WWD says that the company is set for a 25 percent increase in sales this year, which puts the 2017 projection at $386 million. Khloé Kardashian made us literally LOL when she made a savage joke about her mother, Kris Jenner, in the comments section of a North West fan account on Instagram.

There were no hard feelings on Wednesday night (09Aug17) when Khloe, Kris, Kim and Kendall Jenner threw a surprise birthday party for Kylie ahead of her 20th on Thursday.

The close-up photos of Kylie could have been her own way of responding to the recent rumors that she might be pregnant with her rapper boyfriend's child, according to other reports by the Inquisitr.

Kylie even discloses that on the first day of launch, she was a little reluctant that she'd get an instant sale.

Speaking to the camera after the clip, Kylie explained her decision and insisted while she doesn't like "conflict", she needed to look out for herself, adding that she's learned from her own famous family's mistakes in the past. "I think she's proved that she is [a player in this business]". She called their brands "completely different", and said, "There's definitely enough room for the both of us" on the market.

Now, Kylie Cosmetics produces 300,000 units each product.

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